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Research papers

Through revolving doors

It is a well-established fact that with maturing product categories and hyperactivity in the marketplace, a marketer needs to constantly evaluate the product’s position and offer relevant and unique consumer benefits. This is achieved either...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Neerja Wable, Sharmila Das, Harjyoti Ghai, Rajan Bhalla
October 28, 2001
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Citation

Wable, Das, Ghai and Bhalla (2001a, October 28). Through revolving doors. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/through-revolving-doors